Tuesday 10 May 2016

MINDCRAFT: AFFORDABLE ART, STRAIGHT FROM THE HEART.

Hello readers. . Long time no see I know.
Was extremely busy with getting things back on track.
But I'm back with a bang. :D The latest in the new entrepreneur series! MINDCRAFT STUDIO.
I'm sure all of us have this eye for art. I mean who doesn't want to beautify their homes/offices or workplaces with beautifully painted abstract or any kind of art. And on the other hand most of these pieces are really expensive to own.
Well.. not anymore :D
I came across this beautiful artist whose starting a venture based solely on the concept of affordable art. And her pieces are just like her.. beautiful inside and out. :)

As she is relatively new in the business she needs every bit of encouragement which I'm sure all of my readers will give. Take it from me when I say this.. This girl knows what she's doing. :) she was kind enough to answer some questions for me and also share some pictures with all of us. She is super skilled and her pieces are breath takingly beautiful and original and above all EXTREMELY POCKET FRIENDLY. Now that's my kind of art ;)

So let's look at MINDCRAFT STUDIO more closely shall we :D



What’s mindcraft?
Mindcraft Studio is the brainchild that happened when someone who had come over to my house saw one of my paintings and asked if they could buy it. Prior to that, I used to paint (and still do) as a hobby. Given my busy lifestyle with a full time job and a baby, I hardly get to go out and socialize, so I invested in a hobby that provided a creative outlet and it was something I could do at home, too.

Who’s behind it?
Behind Mindcraft Studio is Sundus Ghulam. I grew up in the Middle East and found myself in Karachi during my summer holidays at the age of 21, where I decided to enroll in a trainee program at a bank for a few months just for fun. Almost 8 years later, I ended up achieving a great career progression, got married, and have a beautiful daughter. Although my fulltime job and domestic responsibilities take up alottt of my time, I still felt unfulfilled from a creative perspective, which is when I started to revive my old hobby of painting.

What does Mindcraft Studio aim at?
My target audience is anyone and everyone interested in sprucing up their home décor. But what I’m really aiming for is customized wallart at *very* reasonable prices so that people can have unique pieces in their homes. I find that these things are quite expensive at big stores and even places like Sunday Bazaar. I want to offer a medium for people where they can create their own pieces through me in terms of color choices, sizes, design, etc. However, my work may not appeal to all audiences since my prime focus is abstract art.

What makes Mindcraft different:
I don’t think there are many such businesses operating from home in Karachi so I am aiming to change that with Mindcraft. Secondly, I don’t intend to make exorbitant profits out of this and want my work to be affordable for everyone. That includes university students who don’t earn, etc.

Future plans:
I am currently in talks with a furniture and home décor store in Karachi for stocking my pieces. Unfortunately when that happens (inshallah), I will not be in control of the retail prices at the store. However, I will continue to charge my regular prices if the orders are made from my page. Since the launch of the page, I have received a lot of positive feedback even though I am no expert by any standards. I intend to grow this page. I can also do abstract with any sort of message painted on it, for special occasions.

If you can share a few technical details about your work?
I work on canvases of ALL sizes be it 6x6", 24x24" or even 50x50". I primarily use acrylic paints and water colors. The paiting of the skyline was done using water colors for the buildig and acrylics for the background sunset. Some of my work also has glitter on it, like the sun's and sands piece.

Message to customers:
Nothing really. Just need support and appreciation even if you don’t order, lol

I would like to thank you Sundus for being such a sweetheart and giving us time. Also truly you're an inspiration for not just me but alot of other women out there. 
Handling home, a kid, work AND pursuing your hobby.. WOW.

I wish you tons of success in your venture. And to all my readers I urge you guys to head over to MINDCRAFT STUDIO. The link to the Facebook page is here.

And let's show some support to motivate Sundus. :)
Keep up the beautiful work Sundus. Much love. Can not wait to own a piece by you <3
See you all with another entrepreneur real soon guys.
Regards,
Dr. Mom Chef xx

1 comment:

  1. Really much impressed with your work and your talent. Hope to buy something great from you. Please share some pictures of your work online too. Thanks

    ReplyDelete